What is Anchor Text in Digital Marketing?
Nowadays a lot has changed.
A lot is changing!
The early days of SEO disappeared as Blackhat SEO worked on Keyword stuffing and using spam links to your website to run.
New tactics are implemented on a daily basis by SEO professionals to rank their website in the number one position on the search engines.
This consists of the insertion of the keywords and building qualitative backlinks.
The oldest SEO hacks are no longer in use. The new Algorithms have made a devastating change in modern strategies such as the hummingbird and panda.
There are two sides to the coin, just as the new update brings SEO benefits along with the real challenges associated with SEO efforts.
The algorithms such as the penguin focus on evaluating the backlinks. Anchor texts play an important role here, as they are used in the backlinks and also in the internal links.
Let’s begin with this article….
here you will get to know about: What are anchor texts? What is the procedure to optimize the Anchor texts and how are they going to impact your SEO?
What is Anchor Text?
The Anchor text can be defined as clickable texts for the hyperlinks, this can be generally seen in the blue color but most of the time it is seen in the black color. It is a very simple process to link the words which you want to convert as anchor texts.
To do this, you will need the hyperlinking tools present in the CMS software, the HTML code also included in it. The anchor text will help you navigate from one internet site to another internet position. The role is to anchor the two different internet destinations.
They are not only limited up to link the web pages, the downloading can also be done with this. Even in Google Drive, you can easily link the PDFs.
So, before clicking any of the anchor texts, you must be careful as it can redirect you to any of the unauthorized URLs. As it must be legal and authorized.
Importance of the Anchor Text in SEO
Anchor texts play an essential role in SEO, here we have explained how?
They will be trusted sites, so any readers will be redirected to the other side of the link when you click on them, so relevance is important here.
Google Algorithms evaluate each and every content that has been posted on your website. As their concern is to prevent you from the spammy links and take care of the topics you are linking.
Different Types of Anchor Texts
There are different types of Anchor texts we have described here one by one. In these, some will sound very effective for your website and the other will be spammy. This will put your search engine in suspense.
Exact Match
This is the mirror image for the keywords for which of the pages it is linked to. The localization factor plays an important role here when it comes to SEO ranking. With this, the page can be targeted
Partial Match
This includes different variations on the linked page for the keyword. This will consist of a partial or a particular page. Long-tail keywords can come under this category.
Branded
With this anchor text, a brand name is used as an anchor text. In this, you can also target the keyword.
Naked link
The naked link can be directly visible to the readers as the URL itself.
Generic
Using a generic word or any kind of phrase. Examples for this kind of text includes click here, read on, etc.
Images
In this type of anchor text, the images can be linked easily. This consists of the text which is contained by the image.
Final Words
Hopefully, this article has helped you in many ways to understand the Anchor text and how it is helping to bring a positive impact to your website in digital marketing.
If you want to know more, you can connect with the team of online professionals from Cefnogi Solutions. This is one of the best digital marketing services providing agencies in the market. The professionals are well experienced in the tech field and will do every possible measure to run your website and drive traffic to your website.
